Wednesday, January 12, 2005

Google, Microsoft and Yahoo are quietly developing new search tools for digital video


Google, Microsoft and Yahoo are quietly developing new search tools for digital video, foreshadowing a high-stakes technology arms race in the battle for control of consumers' living rooms.

Google's effort, until now secret, is arguably the most ambitious of the three. The search giant is courting broadcasters and cable networks with a new technology that would do for television what it has already done for the Internet. "Google's trying to bring TV to the Web the same way they're bringing books to the Web," according to a media executive who asked to remain anonymous.

Microsoft has its sights on the interactive TV market for cable providers, being ushered in by convergence devices like its Microsoft Media Center PC software. It is building technology that will let people with a Media Center PC or Internet-connected TV comb through and find specific video files available over the Internet, broadcast and video-on-demand networks,

Yahoo is picking lower-hanging fruit. The Sunnyvale, Calif.-based Web portal has introduced a multimedia search engine and is working with Web entertainment and news aggregators to index video clips that are already online.

Via: Tech Republic

0 Comments:

Post a Comment

<< Home